At Nana Creme, I independently redesigned their logo and built out brand guidelines to give this small business a cohesive, shelf-ready identity.
In 2017, I started out working the conveyer belt at Nana Creme, alongside the owner. That hands-on experience with the brand led to me becoming her primary graphic designer, redesigning the logo and building out brand guidelines from the ground up. Working directly with the owner meant every decision was grounded in her vision for the business. The result is a logo still in use today, on packaging now sold in grocery stores such as Whole Foods and Mariano’s.
These matching pint designs are the final pieces in use today. The client wanted something simple and chic that would still pop on a shelf, and my redesign delivered.
Logo Redesign
Spotted on shelves is the Nana Creme redesign, out in the wild at Jewel-Osco.
These are some of the iterations we considered before we moved forward with my final design.
Extending the redesign beyond packaging, I created these banners for local street festivals and events.
Retail-ready sell sheets built to get Nana Creme's redesign in front of new grocery buyers.
